Home > Resources > Top 5 Copywriting Hacks To Convert Like a Mad Man
Have you ever read a page or a blog post online that as you read through it, it grabbed you and made you almost desperately want whatever it was that was being given away or sold?
Did you find yourself furiously typing your email address in the opt-in form to get that free report or scrambling to pull your card out to buy something?
Then you probably just read a really great piece of copy.
Whether you’re a seasoned copywriter or not, one thing is true of all folks who want to make honest money online:
You need to learn to write better copy.
If you’re scratching your head wondering what the heck copywriting is, this is the best way I’ve heard it explained:
Copywriting is just moving words around to sell stuff better — Neville Medhora, Kopywriting Kourse
Though the term ‘copywriting’ sounds a bit strange, it’s really not as difficult as you might think—as long as you get a bit of training to reset what you think you know about selling stuff.
See, copywriting embodies selling without pushing a sale. It uses human psychology to trigger a course of action, and then it keeps things moving along.
But, even if you don’t know much about copywriting there are some pretty simple hacks you can use to help that suffering conversion rate of yours.
Want to learn a few?
Here are five to get you going.
1. Spend 90% of Your Time Nailing Your Headline
The headline is everything.
You can have the most kick-butt, award winning content on your blog, but it won’t matter if no one reads it.
But your headline…
That headline is what gets people to read a post, to open an email or even to buy a magazine.
There is a fine art that comes to writing headlines, but it can make or break whatever it is you post on your blog.
I could go on and on about this, but I think you get it:
The Headline is holy. Treat it as such.
Now, I’m not gonna leave you hanging to figure out how to write better headlines. This post on Buffer is seriously one of the best I’ve read in a long time. It’s full of headline formulas that make it super simple to create winning headlines.
2. Make The Font Size of Your First Few Sentences Larger
Copywriting is about leading people down a path to a specific action. Once you’ve managed to catch their attention with your headline, then you have to keep them interested.
Your next goal should be to nail those first few sentences in your post to keep that interest alive and moving along. But you can take that a step further and implement a simple tactic that will register in their mind, “Hey, this is important, I should pay attention.”
This method is simple:
Just increase the font size of those first few sentences.
Above is an example of what I mean by this. There is the initial heading, then the first few sentences use a different font and it a larger size than the rest of the body font.
Even the folks at WPMU DEV do this on their blog.
I personally use the Heading 6 tag to do this on my blogs, and use a bit of CSS to change to the font family and font size so that it stands out a bit more.
3. Show Proof Behind Your Statement
Testimonials and data go much further than you might realize when trying to boost conversion.
It’s sort of like doing math when you’re in school and the teacher tells you to ‘show your work.’
Sure, you could use a calculator to figure out how many time 14 goes into 302 and get the right answer, but writing out how to get to that number shows that you know what you’re doing and not just taking the easy way out.
Similarly, using testimonials or showing data helps to solidify any statement you make and help sell people on whatever you’re promoting without having to make a ‘hard-sell.’
4. Give a Teaser and Utilize Content Upgrades
Have you ever walked through a mall or bustling open-air market and have a shop owner catch your eye and then offer you a free sample of something on the menu?
How many times do you take a bite of that sample and then decide to go all in and buy a full meal?
This example illustrates what I would consider one of the best selling (and copywriting) tactics around.
In your post, give people a taste, a teaser of just how great your content is by being amazingly helpful and informative. Then, at the end of the post place a Content Upgrade that offers a ‘full course meal’ on the topic you just covered.
This is probably one of the best methods to help your conversion rate.
It can take a bit of time to create your upgrade, but it can pay off in spades so don’t skip it just because it’s time-consuming.
If you don’t have the time to create it yourself, then considering hiring a freelancer that specializes in these types of upgrades and have them create it.
5. Personalize Your Site To Each Visitor
Personalization is by far the most important part of conversion and copywriting, but it can be rather difficult to nail down.
I mean, you can create a buyer persona to help you write content that is more specific to your end user, but you can actually take that a step further and personalize your online experience to each and every user that comes to your blog.
This is a quick five-step strategy to using copywriting tactics to help with your conversion goals. There is a ton of tactics and strategies out there, but it’s easy to get overwhelmed.
Whatever you plan to do to boost conversion, just be sure to set a goal and a plan to get you there. If things aren’t working, then reevaluate and mix it up a bit by changing a few things and then see how that goes.
Other than that, don’t give up and keep your nose to the grindstone. It’ll pay off.
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Ariel is a blogger and freelance writer for hire. She enjoys watching SpongeBob re-run, drinking copious amounts of coffee, and eating way more cookies than she should. Connect with her on Twitter, Google+ and Medium.